Pushing out listings via e-newsletters to prospective clients is great, but what about clients who have already closed? Keeping in content with past clients ensures they’ll remember you next time around and increases your chances for referrals.E-newsletters are still an effective marketing strategy to connect with your sphere. If your company is currently sending a content-based email campaign or considering one, here are some ideas for keeping
Featuring 16-plus marketing testimonials for harnessing the social media giant, real estate agents’ biggest mistakes and advice from the expertsKey Takeaways Video engages Facebook audiences the most, followed by property listings and images and infographics. If a Facebook ad does well, keep investing in it and ride the wave.How many of Facebook’s 1.86 billion users could be a real estate agent’s next lead?The social media top dog is a well
When using social media, make sure you aren't turning off potential customers with your behavior online. Forbes.com offers the following tips on behaviors to avoid on social media, including:Being present on too many social media platforms: "Be careful not to create a social media behemoth you can't control," writes Forbes columnist Mike Templeman. "If you can't maintain fresh, engaging content on all your social media channels, try backing off t
About SallyI pride myself on the following: Integrity, Professionalism, Knowledge, Strong Negotiation, Problem Solving & AvailabilityOriginally from the U.K., I have resided in Southern California for 40 years. Previously an L.A. resident, I moved to Orange County 23 years ago. I love the ocean & enjoy living & working in the beautiful city of Irvine & its environs, including Newport Beach, Laguna Beach, Dana Point, Huntington B
An improv class is not just for comedians. It may help you better your sales and customer relationships. That’s why business professionals across the country are signing up for improv classes.“I believe improvisation and stand-up comedy classes can be a tremendous supplement to traditional sales training,” Troy Piekarski, an advocate for standup comedy training, told Forbes.com. “The quick thinking, engagement, and connection required hel
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As a broker-owner or manager, you may be getting the question from agents as to whether having a personal business website is still relevant today, and worth the time, money, and effort. Beyond providing a profile for your agents on your company’s site, it is still wise for independent sales associates to establish their own websites, says Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla., as long as agents keep these
Capturing leads online takes practice. Here are tips to bolster your online presence with a well-thought-out campaignWith today’s online-first consumer marketplace, Realtors must be as savvy with technology and marketing as ever to rise above their competition. Especially with the influx of millennials entering the real estate market, creating and maintaining a captivating online presence is a must.Advertising through Google AdWords makes it po
What should a broker do for an agent who wants to list and sell higher-priced homes?Key Takeaways Agents ought to pursue bigger and better “next level” listings with confidence and zeal. At the same time, they should make sure to market and sell their “current-level” listings with better attention and focus. Brokers must support this ambition and offer personal attention to help secure better listings.In this monthly column, Anthony Askow
If the idea of promoting yourself doesn’t sit well with you, and you’re a real estate agent, you’ve made a huge vocational error. You simply can’t be a successful agent without letting people know what you do.The key to promoting yourself is consistency. Focus on consistency and then quality. Don’t get so caught up on quality that you miss the consistent mark.In fact, Gary Gold knows agents who have been sending out terrible marketing f
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