Sending holiday cards to your sphere might be a more valuable prospecting tool than you think. According to a survey from reference-checking firm Allison & Taylor, approximately half of holiday card recipients indicate they’re more likely to do future business with the company or individual who sends holiday greeting cards. In today’s digital age, the gesture of writing and sending cards is significant.
Follow these guidelines to help ensure your cards have the biggest impact:
- Keep it tasteful. You want to choose an attractive design that is appropriate for your business.
- Personalize it. Bulk greetings can be a turnoff and end up directly in the recycling. Make sure each of your cards are personally signed. It only takes a moment to write a short greeting—your clients and business associates will notice and appreciate the thoughtful gesture.
- Accuracy is key. Now is the time to make sure your contact list or CRM is accurate and up-to-date. Double-check the spelling of names, and remember, an apostrophe isn’t used to pluralize a last name.
- Include your current information. Feel free to stick one of your business cards in each card so that your recipients have your most current contact information. It will help reinforce your name and business.
- Make sure envelopes are neat. If your envelopes aren’t being printed, then be sure your contacts’ addresses are written clearly and legibly.
- Time is ticking. First, you want to make sure your cards arrive in a timely fashion. People often take vacations over the holidays. Aim to have all your business holiday cards in the mail no later than December 15.
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